
snow day!
It's a white-out. Everything's closed. Winter sucks! But for business owners, this presents a rare and precious opportunity to take a step back and get some perspective. So put down that paperwork, be your own prospective customer, and use the critical eye of the...
read morediy is website death
You can do your website yourself, and save money? Yup, you can, and it will consume countless hours of your time, and you'll curse and pull your hair out, and it still won't look right, and something will be broken, and you won't know why, or how to fix it. And it...
read more2018 is here! go!
It's a brand new year. An unmarked slate. Everything is possible. The message is brief: A clunky, homemade, cheapie website might earn you a little. A better website will earn you a lot more. It's just that simple. It's time to take your online presence to the next...
read morethe blue mistake
Facebook. Yes, you absolutely need to pay attention to your facebook presence. Social media should be an important piece of your marketing mix, but it's not a centrepiece. It will help drive traffic to your website, but it's not where real commerce happens. It does...
read morebig yellow mistake
Let's quickly get this out of the way: Nobody uses that actual yellow book. Nobody. Furthermore, everyone with a business phone number gets a free basic listing, and that's exactly what it's worth. As for the online directory version, well... it's similarly bleak....
read morecheapo es estúpido
There's a Spanish saying: Lo barato sale caro. The cheap comes out expensive. Bad web design shows, and it will chase customers away. 75% of website users make judgements about your company, based on your website's design quality. 85% of customers - even referred...
read moressl secure websites
http is dead. long live httpS! Secure, SSL Encryption on websites is now the standard. Google penalizes non-ssl websites in search results, and rewards those that are ssl (sites that begin with httpS). A little green padlock icon appears in the left of the browser...
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