It’s a white-out. Everything’s closed. Winter sucks!

But for business owners, this presents a rare and precious opportunity to take a step back and get some perspective. So put down that paperwork, be your own prospective customer, and use the critical eye of the consumer.

Look at your branding, your website and your digital marketing efforts. Is your business being presented the right way? Does your website look credible and professional? Is it generating enough new business? Look at your competitors. Some of them have fresh, new websites, and they’re eating your lunch.

Perhaps, like many entrepreneurs, you’ve been so busy working IN your business, you’ve forgotten to work ON your business.

Today’s a great day to move forward. Your business needs your attention!