snow day!

snow day!

It’s a white-out. Everything’s closed. Winter sucks! But for business owners, this presents a rare and precious opportunity to take a step back and get some perspective. So put down that paperwork, be your own prospective customer, and use the critical eye...
diy is website death

diy is website death

You can do your website yourself, and save money? Yup, you can, and it will consume countless hours of your time, and you’ll curse and pull your hair out, and it still won’t look right, and something will be broken, and you won’t know why, or how to...
2018 is here! go!

2018 is here! go!

It’s a brand new year. An unmarked slate. Everything is possible. The message is brief: A clunky, homemade, cheapie website might earn you a little. A better website will earn you a lot more. It’s just that simple. It’s time to take your online...
the blue mistake

the blue mistake

Facebook. Yes, you absolutely need to pay attention to your facebook presence. Social media should be an important piece of your marketing mix, but it’s not a centrepiece. It will help drive traffic to your website, but it’s not where real commerce...
big yellow mistake

big yellow mistake

Let’s quickly get this out of the way: Nobody uses that actual yellow book. Nobody. Furthermore, everyone with a business phone number gets a free basic listing, and that’s exactly what it’s worth. As for the online directory version, well…...