| Effective Website Design | Search & Register Your
Domain |
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| Professional website design is crucial to an effective web presence. Like advertising of any kind, your site must reflect the unique nature of your business, your products, and your style. It must reach your customers and your prospective customers in a comprehensive and compelling manner. Our goal is to create a productive tool for you, so that your customer base and business revenue can grow. | Establishing a professional and up-to-date image for your website, and designing a plan to reach your target market are the first steps. We will work with you to develop a new image, or update an old one, while preserving continuity with your existing ad material. This can include copy writing and editing, scanning photos, scanning existing ad graphics, and/or creating new graphics for your internet presence. |
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Click to learn more >> or Email us: design@screenlevel.com |
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| Website Architecture | ||||||
| Next, we'll help you decide on an 'architecture' for your website, to best feature your products or services, while remaining within your budget. You may decide on a relatively simple three or four page site, or you may want your own domain containing many pages, with interactivity so your customers can deal with you online. Either way, we'll create a website layout in which navigation is intuitive and complete. | Navigation on your website may involve the incorporation of a navigation menu bar, frames, javascripts or all three. The architecture of your site is much like the superstructure of a building. Without a well designed framework, it can be unstable and difficult to find your way around. Your website should be clearly laid out with a structure that makes sense to your customers. |
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Click to learn more >> or Email us: design@screenlevel.com |
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| Domain Name Registration | ||||||||||
| A 'domain name' locates an organization or other entity on the Internet. For example, yourname.com, might be desirable to help customers locate you more easily online. It also allows you to have relevant email addresses. You might choose 'johnsmith.com' and have email addresses such as john@johnsmith.com, or whatever you choose. This helps your customers in recalling and relaying your email and website addresses to others. It also gives you complete control over your web presence. | Domain names must be available - not previously spoken for - and must be registered before activating them. The organization responsible for maintaining the master registry is called ICANN, with any of dozens of companies acting as registrars and administering the process. There is an annual fee to register it and an annual fee to renew it each year. We'll look after all the registration and setup details for you, or you can register right away using the search form to the right. |
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Click to learn more >> or Email us: domains@screenlevel.com |
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| Web Hosting | ||||||
| With your own domain, you'll now need a reliable server space in which to store it, and make it available to the worldwide web. This is known as hosting. To have space on a host server, there will be a monthly fee depending on the size of the website files, and the amount of traffic hitting them. We'll look after hosting your website and all the necessary configurations of EMail accounts and server access. | This all sounds like a complicated process, and this is why we're here for you. We'll look after all of it, and make the experience easy for you. We'll arrange all the necessary billing on an annual basis. For example, for a typical small business website, you'll be billed the annual hosting fees at the time of setup, and again prior to each anniversary. |
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Click to learn more >> or Email us: hosting@screenlevel.com |
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| Internet Promotion & SEO | ||||||
| Listing your
website with the major search engines such as Google,
Yahoo!, Alta Vista, etc. will aid potential customers in
finding you online. There are over 1500 search engines
and directories online, however, only the major ones
warrant consideration. These include Google, Yahoo, MSN
etc. Initially we can submit your website to the top five
free search engines. You may also choose a paid
submission, from those that offer it, and have us look
after it for you. |
Search Engine Optimization (SEO) can help improve your placement within your category. Continued submissions on a regular basis can help as well. Be careful not to submit more often than each search engine allows. This can derail the whole process. We manually submit to search engines and directories, which generally produces a better result than automated submissions. Remember - effective submission and positioning is a process rather than an event. |
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Click to learn more >> or Email us: seo@screenlevel.com |
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| Website Maintenance | ||||||
| Ideally, your website can be a dynamic, changing entity, or it can be a static, fixed advertisement. The maintenance costs of your site will depend on the number, frequency and magnitude of changes required. You may want to have your product list updated periodically, or feature monthly promotions or specials. | Very simple maintenance of your site will be quite inexpensive, probably under $100 per year. Frequent and substantial changes will make a maintenance package more attractive. We'll work with you to design a package to minimize maintenance costs. |
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Click to learn more >> or Email us: maintenance@screenlevel.com |
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